Sixty@60: web content
Content: Web Content
Sixty@60, a ready-made gourmet food company, were after foundational content copy for the Home and About pages of their website – pending launch. The content for the Home page was primarily to serve as an introduction to the company’s product range, with an introduction to the brand – its methods, philosophy and founder – embedded, crucially, as subtext. The content for the about page was less rigid in format, which gave way to a compelling manner with ‘brand storytelling’ as its focus. The copy for both pages underwent basic search engine optimisation.